About James

FOUNDING EDITOR, TRADEMARK OPPOSITION LAWYER

I’m James Hastings, a trademark & brand protection attorney to mid-sized companies worldwide.

Focus: LEAN Trademark Management; Oppositions & Cancellations; Brand IP Enforcement

I use proven Lean Six Sigma methods to manage clients’ trademark and brand protection efforts. The LEAN approach emphasizes what clients value most. This can result in more predictable legal budgets and outcomes.

My career began at an intellectual property firm in New York where we represented national brands such as Victoria's Secret, Express, Bath & Body Works, and Abercrombie & Fitch. 

I then served as in-house counsel to a national multichannel retailer based in New England.  The experience taught me how to think like the client and select the right outside partners who best aligned with our values.

Now, I continue to represent innovative companies in managing their trademark and brand protection portfolios. Whether it's U.S. or global marketplace issues, we can work together to secure and safeguard your brand assets.